News & Updates

Emma Watson: I have worked with Emma for several years. She’s someone that I really enjoy being with. She’s not only very smart -- both street-smart and academically smart -- but she also appreciates creativity and fashion, and that combination is rare. [Read full article]

Emma Watson is a British Actress and Model who rose to prominence playing Hermione Granger in the Harry Potter Movies. The new website at emmawatson.com was released on her birthday 15th April 2010 and is the official website for up to date information, personal messages and exclusive content from Emma. The website is part of a multi-phased approach to the development of a complete digital ecosystem and included the discovery, user experience design, visual design and messaging, online branding, content strategy, analytics and metrics, front and back end development, implementation of the EPiServer CMS, hosting and content delivery through Akamai. [Source]

Inspired to make a difference

When People Tree collaborated with Emma Watson on their new youth range the aim was clear; to bring Fair Trade and sustainable fashion to a new audience. The youth of today are the hope for the future and by beginning a conversation with them we have a chance to shape a better future.

People Tree, ‘Love from Emma’ has generated conversation and debate and begun to educate people who had never even considered the impact clothing can have on people and the planet.

Daniel Schoeppl is one of the next generation. Eighteen years old from Austria, Daniel was intrigued by the concept of Fair Trade fashion and since entering People Tree’s ‘Ask Emma’ competition has continued to explore the concept further. We caught up with Daniel to find out why he took to the collection so much.

Had you heard of or ever worn Fair Trade fashion before you had heard about the Emma Watson and People Tree collaboration?
Yes, in Austria we’ve got an organisation/shop called “WeltLaden” that sells fair trade products from chocolate to handicrafts and recently fair trade clothing mostly from South America and India. But it was when I saw the collaboration on Emma’s official website that I wanted to know more about People Tree.

What are your favourite pieces from the collection?
I would say I like all the items Emma designed because they look both good and casual. My mum especially likes the oxford cricket jumper and as we are all England fans we like all the items which are typically English. [Read full article]

Emma Watson Throws Harry Potter Farewell Dinner

Unlike her prim alter ego, Emma Watson knows how to throw a party.

The actress, 20, who plays straight-laced Hermione Granger in the blockbuster Harry Potter franchise, hosted a dinner at her home in England recently as filming on the series drew to a close.

"The last week of filming Emma had a dinner at her place, and we spoke about the best moments of filming, our secret crushes on set – all kinds of random questions," says James Phelps, who plays mischievous Fred Weasley in the movies. "But all the answers to these questions will stay in that room!" [Source]

Watson is not only Hollywood's highest paid female actor, but has also created waves as the face of Burberry for Spring/Summer '10. She is also increasingly referred to as a style-icon. [Source]