People Tree "Love from Emma"

Title: People Tree "Love from Emma" Summer range
Working as: Creative Director
Company: People Tree
Working with: Safia Minney, People Tree team
Release Date: April 20, 2010
Status: Released (can be purchased here)

Details: "'I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project.' Emma Watson

Acting as creative advisor, Emma has worked closely with People Tree's in house design team and CEO Safia Minney to create a capsule lifestyle collection.

Emma has utilised her love of fashion, great personal style and young perspective to help develop a range that will bring Fair Trade and organic fashion to a new audience.

Not only does the collection use 100% organic and Fairtrade certified cotton, it is also made entirely by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in India, Bangladesh and Nepal.

'I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there.' Emma Watson" [Source]

The Summer collection can be seen in its entirety in our gallery.